STRATERGY
We executed a precision-led media strategy to solve a core identity challenge — when users searched “Cryptopia,” they found a defunct scam project instead. Our approach focused on flipping this narrative through high-authority interviews, homepage features, and keyword-focused placements that shifted Google results and redefined brand perception.
POSITIONING
Cryptopia’s brief to us was clear:They aimed to bridge Web2 and Web3 by solving gamer pain points across both worlds. We positioned them as visionaries redefining immersive gameplay, not just another Web3 project. Every media placement — from homepage features to podcasts — was crafted to subliminally and actively push this narrative, keeping Cryptopia in sight and never out of mind.
Performance
We drove powerful visibility across top-tier platforms including CoinGape, AMB Crypto, Khaleej Times, Bitcoin.com, NewsBTC, Benzinga, and more — delivering homepage interviews, CEO podcasts, magazine features, newsletters, listicles, and immersive feature stories.
We amplified reach through strategic social media pushes from publications. This multi-format campaign led to 300K+ social impressions, 40K+ page views, and a 50% surge in community growth — solidifying Cryptopia’s reputation and presence in the Web3 gaming space.
Most recently, we launched a targeted push around their Gate.io listing — executed end-to-end in just 6 hours to drive immediate traction and strengthen campaign impact.